Recent
PROJECTS
Graphic Design &
Website Development
Portfolio
GoldPear is a multidisciplinary graphic design and web development studio specialising in brand identity, UX-driven website design, and strategic digital communication. Our portfolio showcases a curated selection of projects across fintech, healthcare, architecture, hospitality, retail, e-commerce, non-profit, and creative industries — reflecting the depth, adaptability, and strategic thinking behind our work.
Each project highlights a different way we partner with clients: from collaborating within large, fast-paced teams under pressure, to building complete brand and digital experiences from the ground up, to exploring bold creative freedom where concept, craft, and originality take centre stage. Together, these selected works demonstrate our approach to clarity, consistency, user experience, and measurable growth.
custom Brand
Identities
With over 10 years of experience, GoldPear has designed hundreds of custom logos and complete brand identity systems across diverse industries. Each logo and brand identity is crafted from scratch, ensuring originality, versatility, and long-term relevance.
Clients receive carefully developed logo options along with a full brand package, including all formats and applications needed for digital, print, and marketing use. While a logo creates the first impression, a cohesive brand identity builds recognition and consistency across every touchpoint.
Whether refining an existing brand or creating a new one, GoldPear provides strategic guidance, honest creative input, and expert direction to develop distinctive, credible, and lasting identities that authentically reflect your business’s personality and values.
BEFORE & AFTER BRAND REFRESH
The original logos often lacked scalability, consistency, and professional brand structure, limiting their effectiveness across digital and print platforms. In contrast, the new brand identities are strategically designed by GoldPear, featuring custom logo design, clear brand guidelines, and scalable assets. Each identity is delivered in multiple high-resolution formats, optimised for print, web, and digital applications – ensuring long-term brand consistency and professional visual impact.
Drag the cursor to view the before and after logo transformation.
Web Design
& Development
SELECTED WORK
Each profile represents a collaboration built on strategy, clarity, and craft. We focus on understanding the challenge, designing with purpose, and delivering work that supports long-term business goals — not just good-looking outcomes.
1. EFT CORPORATION | UK & SA
GoldPear served as a retained design partner, working seamlessly alongside EFT Corporation’s internal marketing team as an extension of the business. Focused on visual clarity, hierarchy, and consistency, GoldPear ensured complex fintech products were communicated clearly without sacrificing a polished, enterprise-grade aesthetic. By developing scalable design systems and reusable templates, GoldPear enabled faster execution across multiple touchpoints while maintaining strict brand integrity.
Scope of Work
- Kiosk and payment terminal layouts
- Strategic corporate and investor presentations
- Digital and print advertising campaigns
- Internal communications and staff-facing materials
- Corporate branded collateral and templates
- Brand guidelines and visual governance across multiple designers
2. SCAN TO PAY | JOHANNESBURG
Scan to Pay is South Africa’s largest QR payment ecosystem, operating at national scale within the fintech and digital payments industry. GoldPear partnered with Scan to Pay during a pivotal period of brand transition and growth, playing a central role in establishing the platform as a credible, standalone fintech brand with a distinctive market presence.
As a strategic creative partner, GoldPear led the visual direction, brand evolution, and design systems across digital, print, and in-store channels. Working closely with a fast-paced internal marketing team, GoldPear helped shaped brand positioning, visual language, and user experience, ensuring the brand was consistent, clear, and engaging for both B2B partners and B2C audiences at every touchpoint.
Scope of Work
- Brand identity development and visual direction
- Strategic rebrand and design system evolution
- Website design and development
- Digital advertising campaigns
- Social media branding and content templates
- In-store and merchant collateral
- Educational how-to guides using custom illustration
- Brand guidelines and visual governance across multiple designers
3. Flat Lizard Coffee | Sedgefield
A distinctive, illustration-led visual style was developed to help Flat Lizard stand out in a competitive coffee market. Bold colour, custom artwork, and confident typography create strong shelf impact and appeal directly to coffee enthusiasts.
The branding is playful and engaging across packaging, signage, takeaway cups, and merchandise. GoldPear continues to manage and evolve the brand as the business grows, while maintaining a clear and consistent core identity.
Scope of Work
- Brand development and visual identity refinement
- Coffee packaging design
- Custom illustration and artwork
- Shopfront signage and in-store branding
- Takeaway cups and printed collateral
- Advertising campaigns
- Digital marketing assets
