Creative
DESIGN
Strategic Branding & Visual Identity Design for Businesses That Take Brand Seriously
GoldPear is a senior-led South African branding and design studio founded by Talitha Joubert in 2015, creating brand identities, packaging, websites and ongoing creative systems for businesses across South Africa and internationally.
Thoughtful design, built for clarity, consistency and long-term use.
WHAT WE DO
Selected Work
EFT CORPORATION
Strategic Fintech Brand Partnership & Visual Governance
GoldPear partnered with EFT Corporation over four years as a retained creative partner supporting enterprise-level brand consistency across multiple African markets.
Work included investor presentations, internal communications, marketing collateral, campaign assets, exhibition material, and digital brand support.
The partnership evolved from campaign execution into full visual governance – helping EFT Corporation maintain a consistent, enterprise-grade visual presence across distributed teams, internal departments, and multiple communication channels.
Scan to Pay
Fintech Brand System & Digital Rollout
GoldPear partnered with South Africa’s largest QR payment ecosystem to develop a cohesive fintech brand presence across digital, print, and retail environments.
Work included website design, marketing collateral, campaign visuals, social media graphics, event material, and broader brand system support.
Operating in a highly competitive fintech environment where trust and visual credibility directly affect merchant adoption, the project focused on creating a clear, professional, and scalable brand presence.
FLAT LIZARD
Packaging Design & Brand Identity
GoldPear developed an illustration-led craft beverage identity for Flat Lizard Brewing Co., including logo design, can packaging, merchandise, and supporting promotional material.
The identity system was designed to create strong shelf recognition while remaining flexible across seasonal releases, merchandise, and digital promotion.
The result was a visually distinctive packaging system that established recognisable shelf presence and long-term brand consistency across physical and digital touchpoints.
Why GoldPear
One creative direction. Consistently carried through.
GoldPear combines strategic thinking with hands-on design, helping businesses avoid fragmented creative work and maintain a clear visual direction as they grow.
From brand identity and packaging to websites, presentations and campaigns, every touchpoint is considered as part of the bigger brand picture.
With direct access to the designer doing the work, decisions stay focused, communication stays clear and the creative direction remains consistent from concept through to rollout.
FAQ
A logo is a single visual mark. A brand identity is the complete visual system surrounding it – including colour, typography, supporting graphics, imagery and brand guidelines that create consistency across every application.
Both. GoldPear works with new businesses building their identity from the ground up, as well as established companies looking to refine, modernise or expand an existing brand.
Yes. GoldPear is led by Talitha Joubert, giving clients direct access to the senior designer responsible for their project. Where specialist expertise is required, trusted collaborators may be brought in as part of the agreed project scope.
Yes. GoldPear provides ongoing creative support across marketing collateral, presentations, digital assets, packaging, websites and campaign rollout. Tailored creative partnerships are also available for businesses with regular design requirements.