Design

PORTFOLIO

TEN YEARS OF DESIGN.
A small selection of work.

GoldPear has been designing for South African and international businesses since 2015. The portfolio below spans brand identity, packaging, graphic design, and web development across fintech, food and beverage, healthcare, professional services, architecture, hospitality, and retail. Every project shown was built from scratch, with a specific brief, a defined outcome, and a client who cared about the result.

Custom Brand
Identities

With over a decade of practice, GoldPear has designed hundreds of custom logos and brand systems across nearly every industry category. Each identity is original – developed from a blank page, not a template library.

Clients receive fully developed logo options alongside a complete brand package: all file formats, all applications, and the guidance to use them consistently. A strong logo makes a first impression. A cohesive identity system earns long-term recognition.

BEFORE & AFTER BRAND REFRESH

Many existing logos were designed quickly, cheaply, or simply no longer reflect where a business is today. GoldPear approaches every brand refresh as a full redesign – keeping what is worth keeping and rebuilding everything else with structure, scalability, and longevity in mind.

Drag the cursor to reveal the transformation.

Graphic Design
& Marketing Collateral

Good design does not stop at the logo. Every client-facing document, campaign graphic, and printed piece is an opportunity to reinforce your brand and communicate with clarity. The work below spans presentations, brochures, newsletters, social media graphics, and advertising – each piece designed with the same strategic intent and attention to detail that goes into every GoldPear project.

SELECTED WORK

The projects below represent longer-term partnerships and more complex creative engagements. Each one tells a different kind of story about how design thinking, brand strategy, and craft come together to produce something that actually works.

1. EFT CORPORATION | UK & SA

GoldPear served as a retained design partner, working seamlessly alongside EFT Corporation’s internal marketing team as an extension of the business. Focused on visual clarity, hierarchy, and consistency, GoldPear ensured complex fintech products were communicated clearly without sacrificing a polished, enterprise-grade aesthetic. By developing scalable design systems and reusable templates, GoldPear enabled faster execution across multiple touchpoints while maintaining strict brand integrity.

Scope of Work

Kiosk and payment terminal layouts
Strategic corporate and investor presentations
Digital and print advertising campaigns
Internal communications and staff-facing materials
Corporate branded collateral and templates
Brand guidelines and visual governance across multiple designers

2. SCAN TO PAY | JOHANNESBURG

Scan to Pay is South Africa’s largest QR payment ecosystem, operating at national scale within the fintech and digital payments industry. GoldPear partnered with Scan to Pay during a pivotal period of brand transition and growth, playing a central role in establishing the platform as a credible, standalone fintech brand with a distinctive market presence.

As a strategic creative partner, GoldPear led the visual direction, brand evolution, and design systems across digital, print, and in-store channels. Working closely with a fast-paced internal marketing team, GoldPear helped shaped brand positioning, visual language, and user experience, ensuring the brand was consistent, clear, and engaging for both B2B partners and B2C audiences at every touchpoint.

Scope of Work

Brand identity development and visual direction
Strategic rebrand and design system evolution
Website design and development
Digital advertising campaigns
Social media branding and content templates
In-store and merchant collateral
Educational how-to guides using custom illustration
Brand guidelines and visual governance across multiple designers

3. Flat Lizard Coffee | Sedgefield

A distinctive, illustration-led visual style was developed to help Flat Lizard stand out in a competitive coffee market. Bold colour, custom artwork, and confident typography create strong shelf impact and appeal directly to coffee enthusiasts.

The branding is playful and engaging across packaging, signage, takeaway cups, and merchandise. GoldPear continues to manage and evolve the brand as the business grows, while maintaining a clear and consistent core identity.

Scope of Work